Professional Experience
Director of Product & Design | Paidiem | April 2021 - April 2024
I joined Paidiem within the company's first year, and during my tenure I managed and executed critical business initiatives within product, design, marketing, operations & technology:
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Spearheaded the design, development and market launch of a cutting-edge fintech SaaS application, establishing benchmarks in user-centric design and functionality.
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Management & execution of all phases of the product lifecycle, aligning each phase with strategic business objectives.
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Execution and ownership over all marketing and related functions to create a cohesive brand identity that enhanced user engagement, revenue & market presence (including website, socials, copywriting, SEO/SEM, branding, sales & marketing collateral).
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Served as the client-facing product & technical lead, ensuring a seamless client experience during all stages of sales and implementation, including custom builds and integrations.
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Employed a comprehensive approach that accelerated product excellence, as well as supported executive leadership through two substantial rounds of venture capital funding that positioned the product as a major market disruptor.
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Please get in touch to learn more about my experience at Paidiem and examples of work
Senior Consultant | Research, UX/UI, Product, GTM | Transmitter Studios | 2021 - Present
I work with Transmitter Studios on a project-based basis as a senior design, research, product & GTM consultant.
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Research: UX & market research, data synthesis & insights, articles, blogs & white papers
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Topics & Key Competencies: Growth & GTM / business strategy, marketing, product design, UX/UI design, usability testing and research, Web3, Blockchain, Crypto, NFTs.
Instructor | UX/UI Design & Front-End Development | The University of Toronto
In 2020/2021, I remotely taught a diverse group of over 35 students, who had various backgrounds and skill levels, through a detailed curriculum focused on UX/UI Design and Front End Development. I commonly held extra, optional after-hours classes on topics such as dev ops, the history of the internet, cybersecurity and understanding developer-designer relationships to further share my passion of technology.
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Key Skills: Ability to effectively communicate complex ideas and principles into easily understandable frameworks, ability to adapt teaching techniques to fit the needs of unique individuals, demonstrated expert level understanding of UX/UI design, design standards and principles, and front-end development including javascript, jQuery, HTML and CSS.
Product Owner & Design Team Lead | Moralyzer
As Product Owner & Design Team Lead at Moralyzer, a social awareness-focused social media startup, I directed a diverse design team through UX/UI Agile sprints. I ensured our initiatives aligned with business strategies through direct collaboration with founders and stakeholders, and led the successful rebranding, redesign and relaunch of the beta platform.
Full Stack Web Developer | AnalysisWorks
Full stack web development contract focusing on designing and building new features for client-facing applications, maintaining and improving existing features, and applying UX design to improve user experience.
Freelance Marketing, Web Design & UX/UI Design | E-commerce, SaaS & Hospitality
Freelance Technical Consultant | Remote | Focus on UX/UI Design, Product Development & Design
Private Instructor / Mentor | UX/UI Design, Front-End Development and Career Coaching
Please get in touch for more details